3 Consumer Staples Stocks to Buy for Safety: KO, WMT, and JNJ

Product examples include toothpaste, soda, shampoo, toilet paper, and laundry detergent. The industry covers both the manufacturers of these products and the retailers that sell them to the public. The consumer staples sector is popular with investors who seek stability through a wide range of selling conditions. It is home to some of the world’s biggest, most valuable brands and involves products like tissue paper, shampoo, and soda, which tend to stay in high demand even during recessions. The consumer staples segment is a relatively defensive segment of the market.

  • That said, consumer staples stocks are holding firm in the face of all the drama.
  • And, with iconic global brands such as Dove, Ben & Jerry’s, Knorr, and Hellmann’s, the company has a strong brand portfolio to lean on as it works to improve its growth profile.
  • That’s in part because the Ohio-based company has been around for almost 200 years.

Currently, Procter & Gamble offers a forward annual dividend yield of 2.61%. Investors can buy consumer discretionary stocks using a standard taxable brokerage account or a tax-advantaged individual retirement account (IRA). If you’re new to investing, or you’d like to change up your current investing accounts, be sure to check out Forbes Advisor’s list of the best online brokerages and the best investment apps. Look for companies with a unique product or service that is in demand even when the economy weakens.

Conagra increased the payout by 33% last year and we think it safe to assume another increase will come this year, but we don’t expect it to be quite so large. It markets several iconic food brands, including Cadbury, Oreo, and Toblerone. Chances are there are at least a few of Mondelez’s products in your cupboards today. Mondelez generates roughly half of its sales and profits from Europe, with the U.S. market accounting for closer to 25%. Thanks to rising cigarette prices and higher demand for smokeless products like e-cigarettes, Altria’s revenue can hold stable even as unit volumes decline.

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The recent rebound off of the $135 long-term support zone makes me optimistic over the near term. The retail giant has climbed for four sessions in a row, with increasing volume adding legitimacy to the move. We’ve quickly moved back above all major moving averages, clearing multiple potential resistance zones in the process. In the last week, the Consumer Staples industry is up 1.8%, with Hindustan Unilever up 2.9%.

However, that includes a more dramatic ascent and a much steeper decline during the 2022 bear market, highlighting the volatile nature of the sector. Sweets purveyor Tootsie Roll Industries (TR, $46.17) is the company behind the namesake chocolate treats. However, its other brands include Blow-Pops, Andes mints, Dubble Bubble gum, Razzles, Cry Baby sour candies, and many others. Besides, a good value isn’t always expressed in a company’s P/E ratio. Procter & Gamble is a rock-solid company because it has an excellent track record of profitability and beating quarterly EPS estimates. But then, that’s not why you might invest in Procter & Gamble right now.

And one area of the market to find consistency and stability is the consumer staples sector. After all, companies that sell detergent or shampoo or packaged foods will still do a brisk business even if broader spending trends decline. Treasury Secretary Janet Yellen’s expectation of a soft landing for the country’s economy bodes well for the stock market. Driven by a resilient labor market and moderated wage pressure, this promises favorable conditions for businesses and investors. A strong labor market, consumer spending and controlled inflation will boost investors confidence and contribute to potential stock market growth. This outlook underscores the importance of stability and measured growth in fostering a robust and resilient economic environment.

Technology stocks have consistently beaten the market

This sector often outperforms the broader market during times of economic uncertainty and market volatility. The consumer goods sector is one of the largest sectors of the US stock market, with a market mobile friendly test tool capitalization of over $2 trillion. That said, consumer staples stocks are holding firm in the face of all the drama. Each is up significantly over the past week and boasts charts worth chasing.

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These funds can be a good choice for investors who are looking for stability and income. These companies have solid fundamentals, have shown consistent growth, and have a history of paying dividends. As stocks rise in price, dividend yields will fall if 12trader forex broker review the size of the dividend does not increase as well. Conversely, if stocks fall in price and if the dividend payout does not change, then the dividend yield increases. The term consumer staples refers to a set of essential products used by consumers.

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Somewhat surprisingly, only one GICS market sector outperformed the S&P 500 over the last five years. M. Smucker (SJM, $149.94) is also the company behind Jif peanut butter, Folgers coffee, Carnation dairy products, and others. These are staples of any kitchen, and provide a lot of reliability to sales. However, Altria has been through a lot in the last 30 years or so and has learned how to operate in the current environment through a focus on margins and shareholder value. At the end of the current January 2024 FY, NVIDIA is set to bring in $52 billion in revenue.

Its network of more than 25 brands spans the skin-care, fragrance, and makeup niches, which are staples in many homes around the world. Costco has come a long way since its founding in the early 80s, when the warehouse club retailing model was just getting started. From nine locations topping $1 billion of annual sales in 1984, the company is now the second-largest retailer on the market, responsible for more than $150 billion of revenue each year. The Vanguard Information Technology ETF would not be a good choice for investors already heavily exposed to technology stocks, especially those with a significant stake in Apple or Microsoft.

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Shares of big retailers and consumer-goods companies were among Friday’s big decliners, as a surprisingly hot September jobs report fanned fears that a “soft landing” for the U.S. economy might be less likely. Johnson & Johnson’s largest asset is its brand, and right now that’s hanging in the balance. Even if the company were to win the lawsuit, the damage stemming from years of reiterating alleged product safety issues will be size-able. Although costs are expected to be more stable in the second half, they’re likely to continue rising. It’s difficult to see how the group can offset these rising costs given the performance this year, and that’s part of the reason Heineken lowered its 2023 outlook. Stocks that offer quality investment opportunities today and have a high probability of making a large or otherwise significant distribution increase next year.

Coca-Cola’s stock is suffering its worst day in 17 months as concerns over consumer spending grows

The rise of the middle class in developing countries has led to increased demand for consumer staples products. The consumer staples sector consists of companies providing basic goods and services. This sector includes food and beverages, personal care, and home appliances. The libertex overview consumer staples sector is generally considered defensive because consumer demand for basic goods and services is relatively insensitive to economic cycles. Consumer staples stocks can be a good option for investors seeking steady growth, solid dividends, and low volatility.

But the index fund would be a great option for investors that lack exposure to technology stocks, especially when held alongside an S&P 500 index fund. As a mainstay of cupboards and medicine cabinets around the world, PG provides a steady revenue stream and reliable dividend, as a result. Specifically, P&G has been paying a dividend for 132 consecutive years since its incorporation in 1890, and it has increased its dividend for 66 years straight. Dividend yields are calculated by annualizing the most recent payout and dividing by the share price.

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